I’m a wedding florist, and i have a question regarding marketing?
Posted on September 9th, 2011 by admin
bridal magazines charge at least $1000 for a small ad. does it worth it? will i get more clients? how would you pick your wedding florist?
A multi pronged approach is often best. So if you only have $1000 dollars for all of your marketing look at doing a number of activities. Putting all of your eggs in one basket is high risk. A good solid web strategy as mentioned in one of the other answers pays dividends. Other avenues are wedding fairs and joint ventures with Bridal Retailers, also venues such as hotels can bring you business you may need to give them a commission but this is only on the business you gain. These can be very cost effective ways of getting recommendation.
If you do run an advert offer an incentive for the brides say they get something like a free set of earrings when they attend a wedding flower consultation with you. You can get more information and ready done materials at www.redvelvetropeclub.com or worldwidefloristmarketing.co.uk